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Branford's Asset Recovery Programs
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 The Branford Group, a recognized leader in Industrial Machinery & Equipment Auctions & Appraisals, conducts several different types of auctions and negotiated private treaty sales. Working closely with our clients, we choose the method which will best maximize returns based on the type of equipment to be sold, scope of the potential buying audience, as well as timing and regulatory considerations.
For most equipment, date-specific auctions provide the perfect balance between maximum return and quick turnaround. They also stand up extremely well to scrutiny in today's strict regulatory business environment where companies are required to justify the sale of certain assets.
Branford Auctions utilizes several auction methodologies & technologies to increase return and maximize bidder convenience. We offer on-location, webcast, & sealed bid auctions. We also conduct negotiated private treaty sales with or without time-specific deadlines.
Below is a brief description of each auction type.
Interested bidders please note: Refer to each sale's specific terms and conditions for special bidding, payment, removal, or other time-critical instructions.
On-location Auctions
An On-location auction is conducted by an auctioneer at or near the site of the equipment to be sold. These auctions are open to the public and typically allow interested bidders to preview and inspect the equipment prior to its sale. Bidders can place absentee (proxy) bids prior to the sale day by faxing our Proxy Bid form or can bid in person on the day of the sale by registering at the sale location. Bidders must provide proof of identification and a refundable deposit (typically 25% of anticipated purchases) to receive a bidder number (also called a paddle).
Throughout the sale, auctioneers will sell each lot sequentially to the highest bidder. (NOTE: pricing, increments, and grouping of lots are determined in real-time and at the discretion of the auctioneer.)
After the sale, invoices are printed, faxed or emailed to buyers and payment is typically due within 1 business day of the completion of the sale. Once invoices are paid in full, buyers are responsible for the removal and shipping of their purchases. Depending upon the terms of the individual auction event, buyers can remove their equipment themselves or can contract with a packing, rigging, or shipping company.
Webcast Auctions
Certain offerings require a global buying audience. To expand the audience of potential bidders far beyond the factory floor, we offer state of the art Webcast auctions with telephone keypad bidding along with a Web-based slideshow of the equipment currently up for sale.
Webcast auctions are theater style sales held either on location or at a local hotel nearest the plant site. The Webcast auctions enable remote bidders to compete in real-time with bidders onsite. The technology employed is extremely well proven and has fast become the standard method for sales requiring a global reach.
Webcast bidders may preview or inspect the equipment in person or contract with a third-party. To obtain a bidder number for a specific sale, you must register online and provide all necessary information. 
Webcast Bidding
During the sale, Webcast bidders dial into a telephone conference with the auctioneer and indicate their bids by pressing keys on their telephone. The auctioneer accepts bids from bidders in the room and on the teleconference and can instruct the teleconference operator to speak directly with the bidders on the phone. This enables clear and concise communications between active bidders and the auctioneer.
Webcast bidders may use their computers to join a Web-based conference where photographs and descriptions of the items being sold are displayed as a slideshow in real time. This service is controlled by a Branford Webcast operator during the sale and also allows bidders to send and receive instant messages with the Webcast operator. The Webcast operator is available to answer questions about bidding and can speak with the auctioneer on your behalf. NOTE: You cannot bid using your computer.
Webcast Payments
After the sale, Webcast buyers are emailed their invoices and can pay through wire transfer or by overnighting a bank-guaranteed check or money order to our main office. Taxes and buyer's premiums (a service fee paid to The Branford Group) are adjusted based on the buyer's tax class and payment methodology. Once invoices are paid in full, buyers can remove their equipment themselves or can contract with a packing, rigging, or shipping company.
Online Auctions
For smaller equipment offerings, nothing beats the convenience and affordability of an online auction. Equipment can be previewed and inspected in-person the day before the sale or a 'virtual preview' is posted in advance of the sale through text descriptions and photographs. Online auctions are managed completely using the computer and do not require a human auctioneer.
To allow bidders across the globe access to the sale, online sales are usually 'open' for bidding for more than 24 hours. Lots close sequentially in number order minutes apart, usually during business hours, and will auto-extend if there are any last-minute bids. Throughout the bidding process Bidders are provided with clear and concise instructions and are even emailed after being out-bid. For key items, hidden reserves allow our clients to solicit bids while still protecting their financial interest. Finally, an autobid feature allows users to enter their maximum price and 'forget it'. The system will place bids automatically, using only as much as is needed to win the item.
Online Auction Payments
After the sale, Online buyers are emailed their invoices and can pay through wire transfer or by a bank-guaranteed check or money order delivered next-day to our main office. Taxes and buyer's premiums (a service fee paid to The Branford Group) are adjusted based on the buyer's tax class and payment methodology. Once invoices are paid in full, buyers can remove their equipment themselves or can contract with a packing, rigging, or shipping company.
 Negotiated Private Treaty Sales
A negotiated private treaty sale is managed personally by a Branford executive who acts as the agent between the buyer and seller allowing both parties to mutually agree on a price. The executive also arranges preview and inspection and post-sale dismantling and removal of equipment appointments.
This type of sale is perfect for equipment which appeals to smaller groups of potential buyers, including unique, high value pieces of assets, entire lines, or complete businesses.
Sealed Bid Auctions
A sealed bid auction allows bidders to submit a single, written bid via mail. All bidder names and amounts are private. At the end of the specified bidding time, all bids are opened, compared, and the winning bidders are notified via telephone.
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