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The Branford Group to Conduct Auction for GE Appliances

Major Auction to Feature More Than 3,000 Lots

The Branford Group, a global industrial auction company, will conduct a multi-day Online Auction arranged by GE Capital, Industrial Finance, to sell the surplus assets of GE Appliances, a Haier company, located at 301 North Curry Pike, Bloomington, Indiana.

GE Appliances, a Haier company, makes appliance products that include refrigerators, freezers, cooking products, dishwashers, washers, dryers, air conditioners, water filtration systems and water heaters. The total size of the Bloomington facility is over 1,000,000 Sq. Ft. and the auction will yield over 3,000 individual lots.

The equipment offered in the auction will include Plastic Thermoforming Lines, Injection Molding Machines, Metal Stamping Presses, a Multi-Layer Sheet Extrusion Line, Roll Formers, Automated Refrigerator and Washer Fabricating Lines, Powder Coating Lines, plus Support Equipment for each process and large quantities of Tooling, Metrology and Inspection, Overhead Cranes, Personnel Lifts, Forklifts, Air Compressors, Plant Maintenance and Spare Parts. Machinery and equipment is as late as 2014 and includes manufacturers such as Keifel, Davis-Standard, Minster, Tishken, Cincinnati-Milacron, Amada, Fagor, ITW-Gema,and Komo.

“The auction features equipment from leading manufacturers and will have broad appeal to multi-national corporations and small businesses alike.” indicates James Gardner, Partner–Auction Services at The Branford Group, “With over 1,000,000 square feet of floor space, it is a tremendous offering and one of the last major sales to be held before the end of the year.”

The Branford Group has been engaged to conduct this sale because of its demonstrated experience in successfully managing similarly sized and equally diverse offerings. All interested parties can find complete auction details including dates/times, equipment listings, photos, lot catalog, and bidding instructions by clicking on the below link:

Surplus Assets of GE Appliances


About: The Branford Group is a recognized leader in surplus industrial auctions, disposition, and valuation services throughout the world. Its experienced team of certified and accredited auctioneers and appraisers value and sell nearly all types of assets including business equipment, entire manufacturing plants, complete warehouses, real estate, and intellectual property (IP) from a broad range of industries. (


The Branford Group

Jesse Gardner, 203-483-2220

Director of Marketing

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